Project Overview
Glamnetic’s content marketing manager sought my blog writing services to increase brand awareness and connect with their target audiences. This was an already established brand with social media and PPC traffic, but they wanted to engage with their audience organically while still adhering to best SEO practices.
I created weekly blog posts, each around 500 words, surrounding various trending topics given to me by the content manager. I was only given topic ideas and had free rein in the content creation process.
Later, I was given TikTok from their account to transform into blog posts. Throughout this project, they experienced organic traffic improvements of 53%, as well as a 105% growth in rank positions, which brought in a lot of organic leads, completely outside of the social media demographic.
Project Results
Before hiring, Glamnetic was an already established brand on social media, but they wanted to grow and connect with current and past customers through their blog and with new audiences through the search engine. They were already creating blog posts and getting 78k monthly views on average, but those were coming from social media and paid ads.
I helped them to create helpful, conversational blog posts that assimilated their brand persona and gauged attention from old and new customers, growing organic blog traffic by 53% and increasing their ranking keywords by 105%.
Before:
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78K Blog Views
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4K Ranking Keywords
After:
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120K Blog Views
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8.2K Ranking Keywords
What Was Done
Blog Writing
Using topic ideas provided by Glamnetic’s content manager, I created 500-word blog posts designed to educate, engage, and connect with the brand’s audience while staying aligned with its established tone and SEO goals.
Content Repurposing
TikTok videos and Instagram Reels were expanded into useful blog content, giving successful social topics a longer lifespan while helping Glamnetic reach audiences beyond social media through organic search.
final thoughts
Glamnetic is a strong example of how strategic blog content can support organic growth for an established e-commerce brand. By combining engaging, brand-aligned writing with content repurposing, the site was better positioned to grow organic traffic, increase ranking keywords, and reach more potential customers through search.
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Blog Content That REALLY Speaks To Your Audience
Blogs are an amazing way to engage your audience. But if you want blogs worthy of all those views, you'll need a specialist to help you get there! Let's have a chat to see how my blog writing services can impact your business by connecting with your target audience!​