Project Overview
Garden Suites Toronto, a subsidiary of 2x2 Construction, needed content support to help introduce a relatively new concept to the local market. At the time, garden suites had only recently been approved by Toronto City Council, which meant there was growing public interest but very little existing search competition or established content around the topic.
The project focused on creating strategic blog content that could build awareness, answer local questions, and help the business become more visible around this newly emerging search topic. Because the concept was so new, the content had to balance education, search intent, and local relevance in a way that would help the company build early momentum.
As a result, the website saw a 1200% increase in organic traffic and growth from 5 to 139 ranking keywords, with average monthly website views increasing from 24 to 312. This project is a strong example of how content-led SEO can help a business gain visibility early in an emerging search space.
Client Testimonial
"Thanks for all your work on this project. Looking forward to working with you again in the future."
Project Results
Starting Point:
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24 Monthly Website Views
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5 Ranking Keywords
After:
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312 Website Views (Average)
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139 Ranking Keywords
What Was Done
The project focused on creating deeply researched blog content that could explain the newly established bylaw around garden suites and make the topic more accessible to a local audience. Because there was so little existing information available, the work involved researching local policy, translating that information into useful and readable content, and creating blog posts that could build awareness, generate interest, and support stronger visibility for the business in local search.
Final Thoughts
Garden Suites Toronto is a strong example of how content-led SEO can support visibility when a business is entering a new or emerging search space. By combining research, local relevance, and strategic blog content, the site was better positioned to build awareness, attract organic traffic, and gain search momentum around a topic with strong long-term potential.