Is your content optimized to make your website actually contribute to your business? Or is it just flying under the radar?
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A website is more than just a place to get people to contact you for an estimate. It’s more than just a way to gain traffic. Your website and the content it holds are crucial to driving your business’s success.
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Content is everything when it comes to your marketing marketing. Whether your goal is to sell something, get higher search engine rankings, or engage with your website’s visitors, you can’t do it without content. But only if it’s good content.
Not All Content Is Created Equal
There are thousands of pages talking about the same thing you are. But not all content is created equal. You can have great content, but if it’s not optimized, then it’s not going to do what you want it to, whether that’s rank high, get more subscribers or sell something.
Just like everything, a web page’s content should be carefully planned out to meet your marketing goals and actually have an impact on your business.
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Even small things like spelling or grammatical flaws can affect a visitor’s trust in your content. And big things like misinformation or badly written (or robotic-sounding) content can ruin it completely.
That’s why you need a content optimizer and editor.
Optimizing Your Website’s Existing Content
Sometimes, you’ve got everything in order, like good writing, a high-converting CTA, and good sources to back your content up, but it’s not optimized to rank well. Or, it’s been highly optimized by search engines, but nothing that drives action.
And I’m not talking about keyword stuffing, either. That’s an unethical SEO practice that the search engines and readers can see it in a snap and will penalize you for it. And trust me, that’s hard to come back from, especially with readers.​
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​My SEO content optimization services focus on careful keyword research and meticulous content rewriting, so the keywords fit the content like a glove.
Why You Need To Optimize Your Website & Blog Content
Better Search Engine Positioning
Typically, search engine optimization (SEO) is the main focus of content optimization because, let’s face it, all of the other focuses are useless, if you can’t get people to your site. And for that, your content needs to be optimized to rank high on search engines. Even for local SEO, you need localized content that fits your local keywords.
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More Conversions
Another big focus of your content should be Conversion Rate Optimization (CRO). Conversions are actions your website visitors take that benefit your business in some way and can include click-through rates, lead generation, subscriptions, contact forms filled, and sales.
Content that’s optimized for better conversion rates means carefully crafting pieces of content to fit your audience’s journeys, all leading them to take action that benefits your business.
Improved Readability And User Experience (UX)
Whatever niche you’re in, your target audience wants content that reads like you’re talking to them in person. But, unfortunately, a lot of content out there is way too focused on SEO, CRO, or it’s just plain boring.
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That doesn’t mean all of your content should read like you speak to your friends. You can still have professional content. But it should always read well, be organized, and leave readers satisfied–not send them back to the search engines.
To Build Brand Authority
One problem with having more than one person creating content is that it tends to sound different, and sometimes, it doesn’t even fit your brand’s persona. Your content should bring your brand’s persona to life. It’s the faceless voice and character that your readers can identify with, which goes a long way in building a sustainable business.
For Better Topical Authority & Relevance
Topical relevance establishes trust between you and the people reading your content by covering something extensively. This also establishes you as an authority on that topic. And this isn’t just good for answering everyone’s questions, either. Comprehensive content like this is great for SEO.
My Content Optimization Services
UX Content Optimization
Giving your readers what they want. A good experience on your sit and reading your content.
Local SEO Content Optimization
Targeting local audiences by using localized keywords and references in content.
Branded Content Optimization
Bringing your brand’s persona to life with content that fits the tone of voice and personality.
Ensuring topical relevancy and coverage for semantically relevant keywords and variations.
Conversion Content Optimization
Using my copywriting expertise to increase conversions on your website or blog.
E.E.A.T. Content Optimization
Establishing experience, expertise, authority, and trustworthiness in your content.
AI-Written Content Optimization
Rewriting and humanizing AI written content to fit your targdet audience--humans!
Content Optimization Projects
My Content Optimization Methodology
What You Get When You Work With Me
So, now we get to the nitty-gritty. Why should you work with me, instead of another freelancer or SEO agency?​
Let’s talk about what you get when you work with me.
Dedicated SEO Specialist
As a freelancer, I know firsthand that most agencies outsource their work to other freelancers or several different team members, sacrificing consistency and quality. Not me. I do it all SOLO.
High-Ranking History
As a top-rated writer, I’ve helped tons of businesses rank number-one on search engines that resulted in more traffic, leads and more!
Optimizing For More Than Search Engines
My extensive skillset allows me to craft content that's not only optimized for SEO, but also offers value to your visitors, and drives conversion! Name a better trio for your business. I’ll wait!
It’s All About The Results
The content I write focuses on the metrics that MATTER to your SEO goals and your bottom-line
Content With Character
​I like to put some personality into my writing. Something AI can't do. This creates a more meaningful connection than flat, bland content. And that connection is what drives sales and forges brand loyalty.
Naturally Fits Your Brand
​I write content that reads like your brand’s persona is actually saying it. It’s totally fitted to your brand and industry, so it hits home with readers.
Get Content That Makes An Impact With A Content Optimization Specialist
With my help, you can create content that impacts your readers and your business. Contact me today to learn more about how my content optimization services can make your content really count!
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How long does SEO take?It can take up to a year for newer websites to start ranking on Google. For older websites, it depends on a specific keyword’s ranking difficulty. A keyword with a high ranking difficulty will take months to rank, even with flawless optimization. A keyword with a lower ranking difficulty, however, will be much easier to rank for, and usually in a shorter amount of time. For otherwise optimized pages, it can be as quick as a few weeks.
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What is technical SEO?Technical SEO is one of the 4 areas of SEO. It covers the technical elements of your website, like loading speed, internal linking structure, HTML code ratio, and other factors that relate to the back-end of a website. This affects how your site is crawled and indexed by Google.
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Does SEO still work?Working on SEO is more important now than it’s ever been. In fact, SEO is one of the most valuable tools in your marketing strategy.
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What are the Google ranking factors?There are over 200 ranking factors that contribute to how high your website will rank on a SERP. But the most important factors are a web page’s: Content Keyword use Backlink profile Topical relevancy Domain authority Website structure Mobile-friendliness Web page loading speed User experience Website security
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What are the types of SEO?There are 4 types of SEO: 1. On-Page SEO 2. Off-Page SEO 3. Technical SEO 4. Local SEO
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What is "black-hat" SEO?In plain terms, it’s cheating and manipulating to rank higher. And it will NEVER pay off. The search engine will catch on, and it will result in your website being penalized and a serious decrease in rankings and traffic. It will also undo any white hat (ethical) SEO practices and will take a long time to undo. Some black hat practices include: Keyword stuffing Buying backlinks Cloaking your URLs Disguising keywords in code or in invisible text
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What is "white-hat" SEO?White-hat SEO refers to all of the organic techniques that fall under the rules and regulations that Google has set on SEO. In plain terms, it's doing things the right way, instead of cheating and manipulating the Google algorithm.