Do you have all the right keywords but are still not hitting your SEO goals? Are you wondering where you’re going wrong?
I’ve got the answer! It’s probably because your blog doesn’t have any backlinks. Sure, you’ve got your external and internal links all in place. But do you have any links coming to your site from elsewhere?
Backlinks are crucial for blogs. They increase traffic, boost SEO, and encourage trust in your brand or business. And if you don’t have any, you’re missing out. Keep reading to learn more about backlinks for blogs and why they’re your ticket to boosted SEO and big-time traffic.
What Are Backlinks For Blogs?
Backlinks may sound like something complex at first, but they’re not. They’re simply links that point back to one of your blog pages. Whenever someone links one of your blog posts in their content, that’s a backlink to your website. Backlinks are also called inbound links.
Even the links you use to cite sources are backlinks to those websites. And when you link your blog on a social media post, that counts, too!
There’s no limit to how many backlinks your blog can have, as long as they’re all good. But it’s more effective to focus on getting good backlinks rather than a lot of them. The list of backlinks to your blog is called a backlink profile.
Why Is Backlinking For Blogs Important?
Backlinks are vital for your blog. They help improve your site’s SEO, increase traffic, and establish more authority in your niche.
Increased Traffic
The main benefit of backlinking for blogs is the referral traffic that comes from the link. When your blog is linked, people will want to learn more about you. Don’t forget that the boosted SEO rankings will also bring in traffic.
SEO
The number of backlinks on your blog is one of the most important SEO ranking factors. Every backlink a blog page has will raise its chances of ranking at the top of the SERPs. But they can’t be just any backlinks. They have to be good backlinks from high-domain websites to be really effective.
Topical Authority
When people link to your blog pages, it shows that you’re an expert in this topic. And not just to readers either. The search engine will also see this and reward you for it.
Good Backlinks Versus Bad Backlinks
Like I said, your blog’s backlink profile can’t have just any old backlink from random websites. Google will catch on to that like a magnet and penalize you for it, all your SEO efforts will be entirely wasted.
Good backlinks are:
Natural. They look like they belong in the text.
Relevant to both pages and their content.
From people who WANT to link to your site.
Bad backlinks are:
Just placed randomly in the text.
Not relevant to your content.
Bought from random people offering backlinks.
How To Get Backlinks To Your Blog
There are many ways to get good backlinks for your blog. These are called link-building strategies. Remember to only build links that align with your content. Spam links and backlinks from unrelated sites will only hurt your ranking and chase your readers away.
Here are some great ways to build backlinks for blogs.
Create Link-Worthy Content
First and foremost, your blog posts need to be worthy of a backlink. No one wants to link to a page that’s not going to give their readers something of value. Make sure your content is written well, highly researched, and offers something fresh and unique.
Blog posts aren’t the only things you can get backlinks from, either. You can also great other digital assets like eBooks, printables, and even infographics that help other people make their point, earning your blog a backlink.
Business Collaborations
Another easy way to get backlinks to your blog is by reaching out to businesses you might have linked in local blogs. If they share it on their own blog or social media, that’s another backlink for your profile!
Connectively
Connectively (previously HARO), is a website where journalists connect with industry experts for input on a related piece. You can reply, and if chosen, your business will be mentioned and linked inside the content.
This method is great for publicity, mainly if featured in a highly viewed publication like the New York Times. The trick is to write a relevant reply that impresses the reader. Another thing to remember is that you’ll likely have to submit multiple replies before you’re successful.
Broken Link-Building
Broken link-building is great for blogs, and it’s relatively easy. With a link-checking tool like Semrush or Ahrefs, you can find broken links on websites you want backlinks from. When you find them, you can reach out to that website to let them know about the broken link and recommend they link to your page instead.
You know, while they’re already fixing it, and the other link isn’t working, and all
Guest Posting On Other Blogs
Guest blogging is the best and most common form of backlinking. This is where you write a blog post published on someone else’s website. Find another website or blog in your niche, and offer to write a guest post for them in exchange for a link back to your website.
The Key To Getting Good Backlinks = Good Content
If you want to pull readers down into your rabbit hole, you have to give them something irresistible to follow. Create engaging, unique content that draws in and captures your reader’s full attention.
If you’re not good at content writing, then this may turn out to be a problem. Your solution? Hiring a blog writer. This saves you time and stress from creating content others want to link to. Or, hire link-building services!
Sound like something you need? Take a look at my link-building portfolio, or shoot me an email! Let’s chat about how I can help with your link-building strategy!
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