• Emily Bingham

Is Your Rural Business Missing Out? 5 Business-Boosting Benefits of Blogging

Updated: Jan 23




Blogging on laptop with a latte



I’ve got news for you! Blogging isn’t just for big-city businesses. These days, there’s an audience for every industry, in every niche.


Let’s face it—Being out in the country, customers aren’t just strolling by all the time, like they would for a storefront in the city. Even if you’ve got a storefront right in town, if you’re not already online, you’re still missing out.


If you’ve already got a website, that’s great. But you’re going to need more than that. Keep reading to learn more about the benefits of blogging for your rural business.



Is Blogging Good For A Rural Business?

Blogging is GREAT for your rural business, no matter what you do or what you offer. You can be a small-time organic produce farm or an online tack store. Whatever your business does, it can benefit from a blog.


Consumers aren’t just spending more time online these days. They’re also much more getting closer to brands than ever before.


With social media apps like Instagram and TikTok, businesses can not only grow their audience, but they’re also getting personal with them, which creates a stronger sense of brand loyalty.



Benefits of Blogging For Your Rural Business

There are limitless benefits to blogging for your rural business. It doesn’t matter what industry you’re in. There are people out there who want to know about what you’re doing.


1. Developing Brand Awareness For New Businesses

A blog is a fantastic way to get the word out about your rural business, especially if you’re new. Even if you already have a website with an about page, blogging about things related to your business is a terrific way for potential customers to get to know you and build trust.


Let me give you an example. If you have an organic hobby farm with a booth at the local farmer’s market, blogging about recipes and other relevant topics can entice readers that didn’t know about you before to explore your website and learn more about your farm.


2. Driving More Traffic To Your Rural Business

Whether it’s through a website or by bringing people to your store, having a blog can create more interest in your business. It drives traffic even from people who might not have known about you before. This can be done through advertising, SEO, and social media.


When people search your blog post’s topic, they’ll read the post and see that you offer services related to what they were searching for. That way, when they need your services or products, you’ll be top of mind because of the blog post you wrote.



blog post on mobile phone


3. Providing More Leads For Your Business

When you can inform a prospective client on how you can help them, before you even communicate with them, you’re already a step ahead. They’re informed about your service or product and are already interested.


And when someone knows about what they’re being offered, they’re much more likely to actually purchase. Further, they’re much more likely to recommend it to someone else.


4. Creating Customer Loyalty

By writing blogs, you can position yourself as a reliable source in your niche and that creates trust. And people buy more from businesses they trust. It’s simple as that.


You can also show your audience a little bit more of an insider’s view on your farm operation. You can show pictures of your crops or animals, and share stories.


5. Networking With Other Local Businesses

Collaborations are extremely effective in gaining more traffic and broadening your demographic. Through collaborations, you can gain interest from another audience. Find another small business in your area that is related to your business, but not necessarily your competitor.


Network with them and suggest that both of your businesses collaborate. You could do a raffle, a giveaway, or an event that highlights both businesses, broadcasting them to a broader audience. It’s a win-win situation.



Blog writing desk with notebook


How To Create A Blog For Your Rural Business

Starting a blog for your rural business could be easier nowadays! If you have a website, it’s even easier, if not, you’ll want to choose a platform to blog on. When you have a website, you can have a shop, online galleries, and a blog, all in one place.


If you’re too busy actually running your business, you can also get a content creation company to help you set up the perfect website and blog. It’s not easy to run a business, and sometimes, it’s hard to sell online. Luckily, I can help you there.


If your rural business needs a blog and blogger, you can count on me to help you attract the right kind of audience to your doors and to your website! Contact me today to get a free quote! I can’t wait to hear all about your business and help you realize your business's full potential!


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