You already have a website, but it isn't getting much traffic. So, you decide to start a blog to promote your new business. Being a business owner, you're already swamped with the other parts of running a business, and you don't have the time or writing skills to do it.
That's where a freelance writer can improve the way your business functions! The best writer for your business will know how to convey your brand's messaging in a way that doesn't just tell your clients what you do but gives real value to them.
The right freelance writer for you will depend on factors like budget and your needs, but there are a few practices for finding one that provides real engagement and results instead of wasting your money on low-quality content. Keep reading to learn more about hiring a freelance writer.
The Benefits of Hiring a Freelance Writer
You may think that hiring a freelance writer for your local business is a waste of money, but you would be wrong! So much time and effort goes into a good content marketing campaign or blog launch.
Then, there's the time it takes to hone the skills to know what your readers want, how to find them, and all the things that need to happen for your blog to succeed. Let's take a look at some of the major benefits of hiring a freelance writer.
Valuable Knowledge of SEO
SEO and content marketing can be difficult to understand at times. Hiring a freelance writer can be incredibly impactful if you're not a marketing expert. The right freelance writer will know how to use the right SEO methods to get your blog seen by the right people.
Captivating Wordplay
SEO aside, it also takes a certain level of skill to write engaging content and sell something without sounding like a traveling salesman. Copywriting is a skill that takes years to hone, believe me!
Hiring a freelance writer gives you tangible results with skills and knowledge to convert your readers to buyers. If you're not so great with words, this is the answer to your content marketing mishaps.
Get Your Time and Sanity Back
Content marketing takes a lot of effort and time, especially if you're a new business. Having a successful blog takes more than simply writing whatever you want and sending it out to the internet, expecting it to just take off.
As much as I'd love it if that happened, unfortunately, that's not the way it works. Beyond creating the content, you also have to optimize it for search engines, make sure it's cohesive with your brand's voice and messaging, and promote the post with more content.
Before You Start Looking For A Freelance Content Writer:
Now that we've gone over all of the benefits of hiring a freelance writer let's talk about what you need to do before you start your search for the right one.
Set A Budget:
The first thing you need to do before hiring a freelance writer is to set a budget for the project. This can be a bit difficult if you've never hired a writer before. What a writer will charge you heavily depends on the writer's experience level and your blog post's word count.
Newer-level writers may charge 20 or less for a blog post, but I can bet you that they won't be good quality. When you hire an intermediate or expert blogger, you'll be looking at $50-$100 or more per blog post. So, prepare to spend at least $100 on a high-quality blog article that will turn over results.
Get Clear On Your Objectives:
What is the purpose of this blog post? What is your niche? These are all important things that help a writer to make a blog post successful.
You'll also need to consider how long you want the blog post to be, as that will likely influence the price. And lastly, try to find an article you want to be the inspiration for yours.
Anything else that the freelance content writer needs, they'll ask for it. But, it is very helpful for them to have all the information they can.
Where You Can Find The Best Freelance Content Writers
Finding a freelance writer for your business is not exactly as easy as searching for a plumber. Especially in 2021, there are millions of freelancers and marketing firms from which to choose, which is more overwhelming than inspiring.
You can find freelance content writers in one of three places: an agency that does all the work for you, a third-party app that handles client-freelancer communications, or by finding one on Google and messaging them directly.
Finding The Right Freelance Content Writer For Your Business:
There's no easy way to finding a freelance writer. You might have to try a few to find the right fit. But here's how to give yourself a head start.
When you're posting an ad on a job description or hiring an agency, be specific about the type of writer you want. Specify the niche, the voice, your brand's message, and the post's objective.
When freelancers apply for jobs, or you're looking at some on your own, make sure to look at their samples. Have they published guest posts on authority sites? If you like what you see, schedule an interview with them.
Need A Freelance Content Writer For Your Local Business? I Can Help!
Check out my local SEO and content writing portfolio, or send me an email at ebcontentcreator.@outlook.com to learn more about how my content writing services can help turn your business from striving to thriving!
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