• Emily Bingham

The Small Business Owner’s Guide To Guest Blogging

Updated: Jul 6

Are you looking to get good backlinks to your website? Do you want more traffic for your small business’s blog? Look no further than guest blogging.

Guest blogging puts your website in front of more people. Even if you have an established audience, guest blogging can potentially double it. Think of what that can do for your small business!

Keep reading my Small Business Owner’s Guide To Guest Blogging. You’ll learn everything you need to know about guest blogging and how to get started.

What Is Guest Blogging?

Guest blogging is when you create a blog post that is published on someone else’s website. Different from ghostwriting, your work is in your name and your business is linked in your post. And because the brand is having you write on their site, they’re technically recommending you.

Guest blogging can be extremely beneficial to your business. It’s a great way to put your content in front of an entirely new and different audience while networking.

How Does Guest Blogging Work?

In most cases, you have to apply to become a guest blogger on a website. If you’re accepted, you simply create a blog post as directed by their guidelines and send it back. Once it’s approved, then it will be published on that website. If it isn’t, it will be sent back for editing.

When you’re guest blogging, it should be for a blog in the same niche or something complimentary. For example, hotels and restaurants aren’t the same niches. However, they complement each other and are under the same “hospitality” umbrella.

Why Should You Be Guest Blogging?

Guest blogging is extremely important for bloggers and websites, and even for you. Small business owners and entrepreneurs looking to grow their audience can benefit multiple ways, the most important being:

Establishing Authority

Guest blogging allows you to establish your expertise in your industry. This makes you look really good in the eyes of potential customers. It also helps you increase your domain authority. The backlinks from the high DA sites that you guest post on will improve your own rankings.

Better SEO

Backlinks are one of the most important SEO ranking factors. By guest posting, you're creating backlinks for your website, which will improve your SEO efforts.

Building Relationships

By guest blogging, you’re networking with other businesses. This helps you to create relationships and opportunities for further collaboration.

Growing Traffic

Guest blogging is your chance to borrow someone’s reader to gain traffic for yourself. If you’re posting on a site that gets a lot of views, a lot of them will want to learn more about your business after reading. This is also done through backlinks.

Do You Have To Have Your Own Blog To Post Guest Blogs?

No, you don’t technically HAVE to have your own blog to start guest blogging. You do, at the very least, need a website, so you have something to link back to.

That all being said, it is MUCH better and truly recommended to have a blog with a few posts before you start guest blogging. This is for two reasons:

  1. A blog will lead readers coming from your guest post further down your sales funnel.

  2. Many sites won’t approve you to post on their blog without proof that you can actually write.

If you don’t have a blog, but you do want to start guest posting, I highly suggest writing a sample post to send with your pitch just to demonstrate your writing abilities.

How Do You Find Websites In My Industry That Accept Guest Posts?

There are a few different ways that you can find websites that accept guest posts. I want to give you one piece of advice before you search. Don’t just write for any blog. If some rando offers you money to promote your business on their totally unrelated blog, say no.

I know that may sound crazy. But, I’ll tell you why it’s not. Irrelevant blog links are not going to do your website any good. It’s going to hurt your SEO. Like the rule for backlinking, you’ll just go to the bottom of the list.

That’s why I created my e-book, “Small Business Owner’s Guide To Guest Blogging.” In this eBook, you’ll find a list of 176 websites that accept blog posts. There’s a list for almost every niche!

Google Search

Google: “your niche/keyword” + “write for us” or “guest post”. For example, if you’re a photographer, you’d search for, “photography” + “write for us.”

You’ll get a list of all the websites accepting guest posts for that keyword. Remember, only apply to post on high-domain websites. Then, send the website a pitch or apply through their process.

Cold Emailing Your Sources

What websites do you commonly refer to in your blog posts? List some of your sources, and send them your pitch. Tell them that you’ve referenced their website before and would like to write an article for them. Then, give them a few topic ideas.

Applying To Guest Blog Post On A High-Ranking Website

Once you’ve chosen which sites to guest blog on, you need to send them an email or go by their guest blogging application process. There are two types of application processes.

Some websites will ask you for the guest post upfront. I’m wary of this because when I first started, I did it this way. This was before I knew how to protect my work and creative rights. They took my work and published it. They never notified me or gave me any credit. It put me off guest posting for years.

If you don’t protect yourself, people can plagiarize you. BUT I will also say that not