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  • Writer's pictureEmily Bingham

Best Website Builders To Launch Your Small Business On In 2022

Updated: May 7, 2023

Is this year THE year? Are you FINALLY going to launch your small business?

Well, you need to start with a website. But, which one should you choose?

Don’t worry. We’ve got the best website builders to launch your small business on this year! Keep reading to find the best website builder for your business!

Why Use A Website Builder?

If you’re thinking about creating a website for your business you’re presented with two options. Either hire a web developer or create a website with the help of a website builder.

Now, hiring a web developer is great if you have thousands of dollars to spend. Using a website builder is a heck of a lot cheaper than a web developer.

Website management is also much easier with a website builder. And again, the costs are much lower for upkeep and improvements.

What To Look For In A Website Builder:

There are so many different website builders out there, and trust me when I say they are NOT all the same. A good website builder has lots of customizable themes to offer, is reasonably priced, and has the features your specific business needs to operate online, if possible.

Eye-Catching Themes & Maximum Customizability

The #1 thing to look for in a website builder is the quality of the website design themes. You need to pick a theme that is both pleasing to the eye and easily navigated. It’s also important to pick a theme that fits with your branding scheme.

If not, the website template needs to be customizable to make everything blend cohesively. Choose a theme that allows you to customize the fonts and colors to stay on-brand.

Reasonable Pricing

The next important thing to look for in a website builder is the pricing packages. It’s hard to pinpoint the going rate for a website because there are so many factors that go into determining price. These factors can include plan features, data storage, and more.

Usually, there will be a tiered pricing model with different features, options, and of course, prices. You’ll want to choose one that gives you all the features you need to make your business run online without breaking the bank.

Essential Features

We’ve mentioned features before, but because they’re so important, it’s worth mentioning a second time. Your chosen website builder has to have the add ons and features your business needs.

For example, if you run a shop, and you want to sell online, then you need a website builder that has features to support E-Commerce.

Best Website Builders To Launch Your Small Business On In 2022

There are A LOT of website builders to choose from. If you've never done this before, it's completely overwhelming. So, to help you avoid all of that, here are the top four website builders to launch your small business on.

#4. Squarespace: Best Site Builder For Newbies

Squarespace seems to be the new “it girl” in the web builder space. But, it’s not much different than competitors. What Squarespace does have going for it is its ease of use for people who aren’t experienced in websites.


  • Easy to set up and use for beginners

  • Extended free trial period

  • Great for expanding or growing businesses


Optimal for newbies

Helpful customer service

Beautiful themes to choose from


The themes aren’t as customizable as other website builders.

Squarespace Pricing Packages:

Square Space website builder pricing chart

#3. WordPress: Best Wesite Builder For Entrepreneurs & Freelancers

WordPress has been dominating the web builder space for a while now, especially for entrepreneurs like bloggers, freelancers, and influencers. However, WordPress is not limited to that.

Key Features:

  • Can be used for any kind of business website.

  • Lots of plugins to help you to grow and manage your site.

  • Beautiful pre-packaged website themes.


Good pricing packages

Features for all kinds of businesses

Rated best for SEO


  • Can be difficult to edit and manage without previous WordPress experience.

  • Themes have limited customizability.

WordPress Pricing Packages:

WordPress website builder pricing chart

#2. Shopify: Best Site Builder For Retail Business

Shopify is an eCommerce website builder for online retailers. Their “done for you” templates and features make it easy for you to set up your online store and start selling today.

Key Features:

  • Optional blog add-on.

  • Endless features and plugins.

  • Simple online marketing and social media integrations.


  • All the features an online store needs.

  • Amazing customer service.

  • Seamless external app integrations.


  • The free trial does not allow you to sell.

  • Lousy pricing model, compared to competitors.

Spotify Pricing Packages

Shopify website builder pricing chart

#1. Wix: Best Website Builder Overall [For Any Type of Business Website]

Wix is the clear winner when it comes to website builders. It’s extremely easy to set up and manage, even for beginners. And, Wix has different plans for different business types.


The free trial allows you to set up, design, and launch your site.

Features and add-ons for any type of business website.

Variety of templates you can edit to the max.


Reasonable pricing plans

Completely customizable templates

Versatile for all of your business’s needs


Add-ons not included with website plans

Not the best for SEO (you’ll need a third-party app).

Wix Pricing Packages:

Wix website builder pricing chart

Do You Need Someone To Help you Write Content For Your New Website? Contact Me!

After you’ve set up your new website, the next step is to fill it with content like web content, copywriting, blogs, and more. You have to speak to your visitors, just like you would in a brick-and-mortar business.

If you need help with that, give me a shout. I can help you create irresistible content that will gain your brand new website some much-needed traffic so you can really launch your business.


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