Project Overview
Hair Repair Bar is a hair and nail salon in New York City that needed help improving visibility in Google Maps, increasing organic traffic, and bringing in more appointment-ready visitors from search. Before the project began, the website had slow page speeds, limited content opportunities for both rankings and conversion, and relied heavily on social media and PPC for traffic.
The project began with a full SEO and local SEO audit, followed by a more comprehensive strategy focused on improving the website’s search performance, user experience, and ability to attract more qualified organic traffic. The work included better keyword targeting, stronger content opportunities, local SEO improvements, and broader website optimization.
Within the first month, the website saw measurable gains in organic performance, including a 22-position improvement in average rank position, a 195.7% increase in organic traffic, and a 22% improvement in bounce rate. This project is a strong example of how SEO strategy, local SEO, and website optimization can work together to improve both visibility and engagement.
Project Results
Strong SEO work should lead to measurable improvements in visibility, traffic, and overall website performance. Hair Repair Bar saw meaningful gains across all three.
Before:
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Average Rank Position: 55
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Domain Authority Score: 13
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Bounce Rate: 77%
After: (One Month)
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Average Rank Position: 55
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Domain Authority Score: 13
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Bounce Rate: 55%
SEO Audit & Strategy Project Execution
SEO Audit & Strategy:
The project began with a full SEO audit to identify the biggest issues affecting visibility, performance, and growth opportunities. This included a website crawl, keyword research, competitor analysis, and manual content analysis. Based on those findings, a more structured SEO roadmap was developed to guide the work and prioritize the changes that would have the strongest impact.
Optimization & Local SEO Support:
Once the strategy was in place, the work moved into implementation. This included on-page and content optimization, site speed improvements, local SEO support through Google Business Profile optimization, and link building to strengthen visibility in both traditional and local search.
Final Thoughts
Hair Repair Bar is a strong example of how SEO strategy can improve when audits, optimization, local SEO, and website performance are all working together. By addressing both technical and on-page issues while strengthening local visibility, the business was better positioned to improve rankings, attract more qualified traffic, and create a stronger foundation for continued growth.