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  • Writer's pictureEmily Bingham

How To Create Your First Small Business Newsletter

Updated: May 7, 2023

Are you growing your small business with email marketing? Do you want to start a small business newsletter to share updates and promote blog posts to your readers? You’ve come to the right place!

Newsletters are a great way to connect with your audience and share information with them. And with the right content, your newsletter can even drive more sales.

But where do you start with creating your very first newsletter? Sit tight, and keep reading to find out!

What To Do Before You Create Your First Newsletter

Before you can even think about creating your first newsletter, you have to have people to send it to. You can do this by advertising to your readers.

How To Advertise A Small Business Newsletter

You can advertise your newsletter and grow your email list with a popup or sidebar widget, right in your blog posts, or in your other content. Entice your readers to opt into your newsletter by using a lead magnet.

If you already have an email list, send out a survey to your subscribers to ask if they’d like to receive your small business’s newsletter.

Best Platform For Small Business Newsletters

If you aren’t already using an email marketing platform, take a look at these options.


MailChimp is a multi-faceted favorite for online marketing. Not only does MailChimp offer superior email marketing solutions, but they also offer other services like audience management and even web design.


Hands-down HubSpot is the fan-favorite of the email marketing space, especially for businesses with a large email list.


SendInBlue is an affordable alternative to MailChimp. They offer great email marketing features including customizable newsletters.


If you need a no-nonsense email marketing platform, or you’re a beginner, then MailerLite is for you. They also make analytic tracking and A/B testing easy as pie.

Crucial Elements of An Irresistible Newsletter Design

Designing a newsletter isn’t hard, especially with the help of the platforms listed above. If you create a template, you can use it for creating all your newsletters.

Here’s what a good newsletter template needs:

1. Formatted For Scanabilty

Whether your newsletter will be image or text-rich, it has to be easy for readers to scan through. Divide your newsletter content into sections like magazine columns to keep everything organized.

2. Has An Attractive Color Scheme

It can be tempting to want to use a whole rainbow of colors in your newsletter to try and grab attention, but that won’t do you any good. Instead, use a vibrant color scheme that blends together with complementary colors. Don’t forget to use a good font match as well.

3. Insert A Footer

Finally, your newsletter needs a footer. Your footer should include your business contact info, your logo, and an option to unsubscribe from receiving the newsletters.

Creating Content For Your Small Business Newsletters

Having a large email list is one thing. Getting your newsletter read by everyone on it is another.

First, you have to entice readers to open the email. You can do this with powerful copywriting in the subject line. Next, you have to write good content to create your read-worthy small business newsletter.

Here are some tips to help you write a newsletter that actually gets read.

Use A Powerful Headline & Enticing Headings

Grab your reader's attention right away with a big headline that describes your small business's newsletter. Create enticing headings for each section to keep readers hooked.

Keep Your Content Interesting

Your content has to be interesting. Otherwise, why read it? Don't write about things your readers aren't interested in. Tell your readers about related topics they want to hear about.

Use Attractive Images

If you want to get attention, you need to use images in your newsletters. Having a featured image at the very least can help you promote an emotional connection in the reader.

Insert A Strong CTA

What purpose will your newsletter serve? Remember to reflect that purpose in your content and call to action. Make sure your call to action is clear and strongly urges them to follow through. Use buttons to increase urgency.

Add Social Media Icons

Get your email subscribers to follow you on social media too! Add some social media icons to your newsletter's footer to give your readers access to even more content.

12 Content Ideas For Your Small Business Newsletter

There are so many things that you can do with a small business newsletter.

Here are some ideas:

Tweaking Your Small Business Newsletter

Over time, you'll begin to see data for metrics like open rates and unsubscriptions. By looking at these analytics, you can improve and tweak your small business newsletter as needed.

When you need to try something new or different, A/B testing is a great way to test the waters. It's also useful for audience segmentation.

Are You Struggling To Create Effective Email Newsletters? Have A Pro Do It!

The secret to creating a magnetic small business newsletter that your clients love like Vogue, you need a pro!

An expert content creator like me can take the tedious task of designing and writing a read-worthy small business newsletter.

Fill out the form below, and let's have a chat about how my graphic design and copywriting services can get you started with your very first small business newsletter!

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