• Emily Bingham

How To Promote Your Blog Posts | 5 Simple Things You Can Do To Gain Traffic

Updated: Jul 6


Women looking at Instagram blog promotion

Not getting any views on your blog, even though you’ve done EVERYTHING for SEO?


Well, I’ll answer that with another question. Have you promoted your blog post?


Not promoting your blog post is a rookie mistake that many new bloggers make. Don’t be embarrassed, we’ve all been there. But to be serious, SEO isn’t enough to get your blog really going.


You need to learn how to promote your blog posts and show the world what you have to offer. Luckily, you’re in the right place.


Keep reading to learn how to promote a blog post, so that it actually gets, you know, READ.



1. Use Email To Promote Your Blog Posts

Email marketing is your key to conversion. If you already have blog subscribers, you can send one out to let them know that you have a new blog post out. Or you can start a monthly newsletter that features the newest blog posts and other updates about your business.


Don’t forget the power of friends and family members. Tell all the people you know that would enjoy reading your blog post. You can even email the blogs or websites you’ve linked in your blog posts. Maybe they’ll promote it too!



2. Get Backlinks That Will Promote Your Blog

Get some people to backlink to your site. You can reach out using cold emailing or the skyscraper backlinking technique. This is where you write better content than your competitors and get the people linking to them to link you instead.


HARO is another useful backlinking technique. HARO stands for Help A Reporter Out, which is a website where journalists put out queries, and experts like you can answer them to get more publicity. Sign up here.


5 Ways To Promote Your Blogs Infographic

3. Promote Your Blog On Social Media

If you want to know how to promote your blog posts, let me tell you, the best way BY FAR is through social media. When you have a new blog post, share it on social media.


Share it on:

  • Facebook

  • Twitter

  • Instagram

  • Pinterest

  • LinkedIn


If your business doesn’t have a social media account yet, I highly suggest picking at least 2 of the platforms above and signing up right away to start promoting your blog posts.



4. Promote Your Blog In Podcast Or YouTube Video

Another great way to spread the word about your blog posts is to rewrite or repurpose your blog posts as podcasts and YouTube videos.


Or, you can get in touch with the host of a popular podcast or YouTube channel and go on as a guest.


Not only is this a great way to promote a blog post, but it can become a completely new branch of your business that can bring in another form of income too.



5. Use Ads To Promote Your Blog Posts

If you’re serious about marketing and promoting your blog, you have to think about ads. Ads that win bids for keywords are displayed at the top of the SERPs (Search Engine Result Pages), so they have the best chance of being seen and clicked by readers.


There are different ways to advertise in order to promote blog posts, including:

  • Search Ads

  • Display Ads

  • Video Ads

  • Social Media Ads



Need More Help Creating Content To Promote Your Blog?

If you need more help with how to promote your blog posts, check out my printable Blog Post Promotion Checklist!


OR


Take a load off and hire a content writer, like me! If you want content that drives traffic and conversions, contact me today. You can also see my portfolio right here.

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