How To Promote Your Blog Posts: 5 Simple Things You Can Do To Gain Traffic
- Emily Bingham
- Jan 19, 2022
- 3 min read
Updated: Jun 23
You’ve optimized your blog post for SEO. You hit publish. And then… nothing. No shares. No traffic. No engagement.
If you’re tired of writing blog posts that end up ignored, it’s probably not your content—it’s your lack of promotion.
The truth is, SEO alone isn’t enough. To grow your traffic and build authority, you need a plan to actually get your blog in front of readers.
Here are 10 blog promotion strategies I use with clients that actually work.
1. Use Email Marketing to Drive Blog Traffic
Your email list is a built-in audience that’s already interested in what you have to say.
Ways to promote your blog post via email:
Send a new blog post alert with a short teaser.
Add blog links to your monthly newsletter.
Personally email friends, clients, or contacts who’d find it helpful.
Reach out to anyone you linked to in your post—they may share it!
Tool tip: I use ConvertKit to automate blog updates.
2. Build Backlinks to Boost Blog Visibility
Backlinks help your post rank higher in search results by showing Google that your content is valuable.
Two easy backlink tactics:
Cold outreach: Contact bloggers or businesses in your niche and suggest your blog post as a helpful resource.
Broken link building: Find dead links on other blogs and offer your content as a replacement.
3. Promote Your Blog on Social Media
Social media is still one of the fastest ways to get traffic, if you use it consistently.
Post your blog link multiple times on:
Facebook
Instagram
Pinterest
LinkedIn
Twitter (X)
Use custom images or carousels for each platform. Canva is perfect for creating these quickly.
Tip: Start with just 2 platforms where your audience spends the most time.
4. Repurpose Your Blog Into Video or Audio
One blog post can become:
A YouTube video
A podcast episode
Instagram Reels or TikToks
A SlideShare presentation
Or, pitch yourself as a guest on someone else’s show and use your blog topic as the discussion point.
This not only promotes your blog, but it also opens new content streams for your business.
5. Use Paid Ads to Promote High-Value Posts (Optional)
If you have a standout blog post, put a small ad budget behind it. Even $5–10/day can work wonders.
Ad options:
Google Search Ads
Facebook/Instagram Ads
Pinterest Ads
YouTube Video Ads
Pro tip: Include a lead magnet or freebie in your blog post to turn ad traffic into email subscribers.
If you don't have the budget for ads, check out my tips for Free Local Business Marketing.
6. Share in Online Communities
Forums and communities are great for driving niche traffic—if you participate genuinely.
Try these platforms:
Reddit (find relevant subreddits)
Quora
LinkedIn groups
Indie Hackers
GrowthHackers
Facebook groups
Don’t just drop links—add value, then share if allowed.
7. Repurpose Content Into New Formats
One blog = many formats. Repurposing gets more eyes on your message.
Format | Tool | Where to Share |
Infographic | ||
Instagram Post | ||
Slide Deck | ||
Audio Clip | Podcasts, your website |
8. Don’t Underestimate Word of Mouth
Yes, word of mouth still works. Share your blog:
In 1:1 client emails
In conversations
In DMs with friends or peers
In your own podcast, newsletter, or YouTube description
After Promoting Your Blog Posts: Track What’s Working
Promotion without tracking is just guessing. Use UTM links and tools like:
Your website's built-in analytics
Monitor:
Where traffic is coming from
Which channels perform best
What types of posts convert
Double down on what works!
Stick To A Blog Promotion Timeline For Consistency
Here’s a simple timeline to follow after publishing:
Day 1: Email list + post on social
Day 2: Share in communities
Day 3–4: Repurpose into graphics or Reels
Week 2: Begin backlink outreach
Week 3: Boost with a small paid ad
Ongoing: Link back from future posts
FAQs About Blog Promotion
Q: How long until I see traffic from blog promotion? A: Email and social can drive traffic instantly. SEO and backlinks may take a few weeks.
Q: What’s the best free way to promote my blog? A: Email your list and repurpose content on social media. These are the highest ROI with zero spend.
Need Help Promoting Your Blog Posts?
If you're not seeing results, I can help.
I'm a blog content strategist who helps small businesses write and promote content that gets found, read, and acted on.
Check out my blogging case studies or contact me, and get ready to grow!
Want the Blog Promotion Checklist?
I’ve created an infographic version of this blog post that you can download, print, and use every time you publish.
👉 Say no more
Comments