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 Tactical Content Strategy Services

Grow Your Business — Not Just Your Blog

If your content isn’t planned strategically, it’s not reaching its full potential.

Whether your goal is to drive traffic, convert leads, boost visibility, or build trust — every high-performing piece of content starts with a plan. That’s where freelance content strategy comes into play.  

No fluff. No guesswork. Just data-backed, ROI-driven content strategy designed for small businesses that want to do more with less — and grow smarter online.

Data for a content strategy

What Is A Content Strategy (And Why It Matters)

It’s not enough to just create content.

Without a strategy, your blog posts, landing pages, and website content are likely scattered, inconsistent, or failing to meet business goals. A content strategy fixes that.

It gives you:

  • A clear map for what to create and why

  • A system for targeting the right keywords and audience

  • A structure that improves SEO, UX, and conversions

  • A plan that scales with your business

 

Think of it like GPS for your marketing — without it, you're just driving in circles.

My Content Strategy Services

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Content Strategy

A full content strategy that outlines your key topics, opportunities, keyword clusters, and content types, designed to increase visibility and conversions.

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I’ll help you develop content pillars and topic clusters that build your website’s topical authority, internal linking structure, and search engine performance.

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Using data from audits and audience research, I create blog strategies that improve rankings and build trust — while staying on-brand and easy to execute.

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Turn your content strategy into action. I’ll build a detailed content calendar and provide writer-ready briefs for each post, page, or campaign.

Content Strategy Case Studies & Project Samples

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Content-Led SEO Strategy 

Sample

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Content Brief

Sample

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Content Calendar

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Content Management

Bubba Group

What You Get When You Work With Me

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Simple, Actionable Insights

You’ll get easy-to-follow reports and strategy docs — even if you’ve never heard of CRO, SEO, or E-E-A-T before.

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Senior-Level Content Expertise

With years of experience helping SMBs and service providers grow online, I know what works — and what’s a waste of time.

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It’s All About The Results

I build strategies that support your goals — not vanity metrics. Whether it’s rankings or leads, we’ll measure what matters.

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Targeted, Personalized Solutions

I don’t offer “one-size-fits-all” strategies. I’ll tailor everything to your business model, niche, audience, and growth stage.

Ready To Level Up Your Content?

If you’re tired of posting blogs that don’t perform, or you’re not sure what content your website actually needs — a content strategy is the key to changing that.

Book Your Free Strategy Call or Get a Custom Estimate Let’s map out a smarter path to growth.

Content Strategy FAQs

What’s the difference between a content strategy and a content plan?

A content strategy outlines your goals, topics, SEO approach, and priorities. A content plan is the step-by-step schedule for executing that strategy.

What’s included in a content calendar?

A content calendar is a list of post or page topics, assigned dates, keyword targets, internal linking suggestions, and publishing guidelines. Optional briefs included.

Is this just for blogs?

Content strategy is not just for blogging. They can focus on service pages, landing pages, pillar content, or sales funnels — wherever your content lives.

Can I implement the strategy myself?

Yes. I build every strategy so it’s easy to follow — or you can hire me to help you execute and optimize your existing content.

Will this help with bounce rate or conversions?

Absolutely. A strong content strategy improves user flow, relevance, and engagement — which naturally helps reduce bounce and increase conversion rates.

8am–8pm

Location

Uxbridge, Ontario, Canada 

Opening Hours

Mon - Fri

Contact
Content & SEO Services

Canada & USA-Wide

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