Content Brief Sample

Related Services

Content SEO

Content Strategy

Content Planning

Want blog posts that rank and convert—without the overwhelm?

This sample content brief shows how we give writers and content teams the direction they need to create SEO-friendly, on-brand, high-performing content from the very first draft.

Our content briefs bridge the gap between strategy and execution—perfect for small businesses, marketing teams, and agencies who want to streamline their content workflow.

Content Objective & Search Intent

Target keyword and search intent (informational, commercial, etc.)
Content goal (e.g. drive traffic, answer FAQs, promote a service)

SEO-Focused Title & Meta Suggestions

SEO-optimized blog title
Suggested URL slug
Meta title and meta description
Target word count range

Keyword Guidance

Primary keyword + intent
Related secondary keywords
Notes on keyword placement (title, headers, body)
Avoidance of keyword stuffing

Voice, Tone & Brand Notes

Suggested tone (e.g., professional, conversational, warm)
Do’s and don’ts for brand alignment
Competitor content examples (optional)
Common content pitfalls to avoid

Optional: Organized Content Outlines

Section-by-section breakdown (intro, body, CTA)
Suggested H2 and H3 headers for structure
Notes on internal linking and anchor text
Tips for improving readability and flow

What the Deliverables Look Like

Our content briefs are delivered in a clean, copywriter-friendly format—whether you’re writing in-house or outsourcing.

You’ll receive:

Editable Google Doc or PDF
Clear, easy-to-follow structure
Keyword list and outline in one place
Brief summary of strategy behind the content

Why It Matters

A detailed brief saves time and ensures quality.

It removes guesswork, reduces revision cycles, and makes sure every piece of content serves a purpose—whether that’s ranking on Google or educating your audience.

Check out the case studies below to see how a good content brief can change everything.