You don’t need to rank everywhere — just where your customers are.
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Whether you run a local shop, a regional service business, or a multi-location brand, Local SEO ensures the people in your city or town can actually find you when they search.
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Social media and ads might give you temporary traffic. But if you want long-term visibility, trust, and leads — you need to be found in Google’s local search results, Map Pack, and Google Business Profile (GBP). That’s where the buyers are.
Table of Contents:
​Why Local SEO IS A Must For Small And Local Businesses
Think Local SEO Is Just “Regular SEO + Location Keywords”? Guess Again
How the Local SEO Process Works
​Why Local SEO Is a Must for Small and Local Businesses
Even if you’ve been in business for decades, you’re not guaranteed online visibility. The local search algorithm looks at a very different set of ranking factors than traditional SEO.
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Local SEO focuses on:
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Your Google Business Profile (GBP)
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Your reviews, citations, and reputation
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Your content’s geographic relevance
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Your website’s on-page and technical optimization
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And your proximity to the searcher
Local SEO Services
For Small Service Businesses
Boost your visibility in your city/region and show up where local customers search—Google Search, Maps, and “near me” results.
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Includes: local SEO audit + roadmap, Google Business Profile optimization, NAP/citation cleanup, local keyword targeting, on-site local SEO (location pages, meta updates, internal linking), and optional ongoing GBP support.
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Results you’ll notice: higher local rankings, stronger Google Maps presence, more local traffic, and more calls/visits/leads from nearby customers.
What happens next:
1. Book your free call (no pressure).
2. We'll talk about your website, what’s working, what’s not, and the fastest and most effective wins.
3. You’ll get a clear roadmap and pricing.
4. If you’re ready, we start with onboarding and timelines.
If your online presence isn’t sending the right signals to search engines, you’re handing traffic to your competitors — even ones with fewer years in business.My local SEO services help you show up where it matters: on Google Maps, local search listings, and hyper-relevant organic results.
Think Local SEO Is Just “Regular SEO + Location Keywords”? Guess Again.
One of the biggest mistakes I see business owners make is thinking local SEO just means slapping “near me” or their city name into content. But local search is its own ecosystem, and it comes with its own rules.
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Google’s local algorithm takes relevance, distance, and prominence into account — and that means your business listings, GBP activity, review strategy, site structure, and local content all matter.
That’s where I come in.
See The Results For Yourself
+1200% Organic Traffic
Garden Suites Toronto
+22 Average
Rank Position
Hair Repair Bar
+23 Maps Rank Positions
BC Notary
My Local Search Engine Optimization Services
I offer tailored local SEO services designed to help you rise in the rankings for your city, region, or service areas — whether you have one location or many.
Local SEO Strategy
A complete roadmap to boost your local presence. I analyze your target areas, top competitors, and existing visibility, then create a custom plan to help you rank higher and attract more local traffic.
Local SEO Audit
​An in-depth look at your current local visibility — from GBP setup to NAP consistency, local keyword rankings, on-page signals, and directory listings. You’ll get clear fixes and next steps.
Local Optimization
I optimize your website and GBP to improve local search performance. That includes keyword-optimized location pages, meta updates, image geotagging, internal linking, citation cleanups, and more.
Optional GBP Management
Regular 'Google My Business' profile maintenance, optimization, posting, and Q&A updates to keep your listing active and competitive in the organic SERPs and on local pack.
What You Get When You Work With Me
Dedicated Local SEO Explert
You won’t be passed off to a junior associate or an outsourced agency. I do the work — and I take it personally. Every project is handled with the care I’d give my own website.
Proven Local SEO Results
I’ve helped hundreds of businesses rank #1 in their local market, from restaurants and clinics to trades, consultants, and retailers. My strategies drive real local traffic that converts.
Results That Align With Your Goals
Whether your goal is more phone calls, more foot traffic, or more form submissions — I've got you covered. I build my local SEO strategy around your success metrics not vanity stats.
Ethical, White-Hat Local SEO
​No shady backlink schemes or keyword stuffing. I follow best practices that align with Google’s guidelines — so you grow sustainably, without risking penalties and rank drops.
Start Leveraging Local Search With Local SEO Services
Let’s make your business the #1 result in your town.
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Whether you're brand-new or need help beating out the competition, I’ll help you get real visibility in the places that matter — local search, Google Maps, and mobile searches from nearby customers.
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Request your free Local SEO estimate or book a consultation to talk strategy.
TESTIMONIALS
“Highly-skilled and effective. Emily has not only helped improve my SEO, but she’s also helped my newsletters get more subscribers.”
— Foodaism
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“Extremely efficient and talented SEO. Would highly recommend working with Emily!”
— Reyna Law Firm
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“Very effective SEO solutions for local business owners. Would absolutely recommend Emily.”
— BC Notary
Local SEO FAQs
What is the difference between local SEO and traditional SEO?
Is local SEO really worth it?
Yes — especially if you operate in a physical location or serve clients in a specific area. Even if traffic is smaller, it’s more qualified — which means more leads, calls, and customers.
What impacts local rankings the most?
Local rankings are based on relevance, distance, and prominence. Key ranking factors include GBP optimization, local keywords, reviews, citations, mobile-friendly pages, and content quality.
Do I need a Google Business Profile?
Absolutely. Your GBP is a foundational local SEO technique. If it’s not claimed, optimized, and regularly updated, you’re missing a major opportunity to appear in the Local Pack (top 3 map results).
What types of businesses benefit most from local SEO?
Local SEO is essential for:
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Restaurants & cafes
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Medical clinics & dentists
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Plumbers, electricians, and home services
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Law firms & consultants
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Fitness studios & spas
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Any business serving a specific geographic area