What does a local SEO audit look like?
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This sample shows how we evaluate a business’s local visibility—from Google Business Profile to on-page local signals—and deliver actionable insights that help drive more local traffic, calls, and in-person visits.
If you're a small business serving a specific area, this is the kind of audit we provide to help you show up in local search, map results, and beyond.
Google Business Profile (GBP) Evaluation
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Accuracy of contact info, hours, services
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Category optimization
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Image and review analysis
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Profile completeness and keyword targeting
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Opportunities to improve local relevance
Local Keyword & Content Review
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Localized keyword targeting by page
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City and neighborhood-specific content opportunities
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“Near me” and service + location search phrases
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Gaps in local content or location landing pages
On-Page Local SEO Signals
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Use of city/state in page titles and headers
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NAP consistency (Name, Address, Phone)
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Local schema markup recommendations
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Internal linking to support service area relevance
Directory & Citation Analysis
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Presence across major local directories (Yelp, YellowPages, etc.)
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Consistency of business info (NAP)
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Missing or duplicate listings
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Citation authority compared to competitors
What Deliverables Look Like
Our local SEO audits are delivered in a simple, practical format:
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Google Doc or PDF audit summary
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Screenshots and examples with clear recommendations
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Local keyword list and content ideas
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Citation and GBP improvement checklist
Why Local SEO Matters
If people in your area can’t find you online, they’ll find someone else. Our audits are designed to help you:
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Rank higher in your city or service area
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Show up in Google Maps and local packs
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Build trust with reviews, content, and local relevance
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Check out these case studies to see the potential results your business could have.
