What does a local SEO audit look like?
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This sample shows how we evaluate a business’s local visibility—from Google Business Profile to on-page local signals—and deliver actionable insights that help drive more local traffic, calls, and in-person visits.
If you're a small business serving a specific area, this is the kind of audit we provide to help you show up in local search, map results, and beyond.
Google Business Profile (GBP) Evaluation
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Accuracy of contact info, hours, services
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Category optimization
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Image and review analysis
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Profile completeness and keyword targeting
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Opportunities to improve local relevance
Local Keyword & Content Review
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Localized keyword targeting by page
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City and neighborhood-specific content opportunities
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“Near me” and service + location search phrases
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Gaps in local content or location landing pages
On-Page Local SEO Signals
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Use of city/state in page titles and headers
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NAP consistency (Name, Address, Phone)
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Local schema markup recommendations
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Internal linking to support service area relevance
Directory & Citation Analysis
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Presence across major local directories (Yelp, YellowPages, etc.)
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Consistency of business info (NAP)
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Missing or duplicate listings
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Citation authority compared to competitors
What Deliverables Look Like
Our local SEO audits are delivered in a simple, practical format:
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Google Doc or PDF audit summary
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Screenshots and examples with clear recommendations
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Local keyword list and content ideas
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Citation and GBP improvement checklist
Why Local SEO Matters
If people in your area can’t find you online, they’ll find someone else. Our audits are designed to help you:
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Rank higher in your city or service area
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Show up in Google Maps and local packs
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Build trust with reviews, content, and local relevance
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Check out these case studies to see the potential results your business could have.
Want to Improve Your Local Visibility?
Let’s find the gaps in your local SEO and fix them—fast.