Content powers everything — your visibility, your sales, your brand authority. And in a digital-first world, your content is your first impression.
If you’re not working with a content specialist, your website is leaving opportunity on the table. It’s not just about having content. It’s about having the right content — strategically planned, expertly written, optimized for both search and users.
I help you turn your content into a system that attracts, converts, and retains customers — with SEO, clarity, and consistency baked in.
Table of Contents:
Why Work With A Content Specialist?
My Content Specialist Services
Content FAQs​
Content Specialist Services
For Small Service-Based Businesses
Get reliable, on-brand content support so you can publish consistently, stay visible online, and generate leads—without doing it all yourself.
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Includes: content planning + editorial calendar, blog/newsletter/web copy writing, content refreshes, brand voice alignment, basic SEO optimization, and light editing/proofreading.
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Results you’ll notice: more consistent publishing, clearer messaging, stronger trust with your audience, and more inquiries over time.
What happens next:
1. Book your free call (no pressure).
2. We'll talk about your website, what’s working, what’s not, and the fastest and most effective wins.
3. You’ll get a clear roadmap and pricing.
4. If you’re ready, we start with onboarding and timelines.
Why Work With a Content Specialist?
You could hire a general freelance writer or an agency— but if your content isn't being created with a strategic lens, you're still just guessing.
As a content specialist, I combine:
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SEO knowledge
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Copywriting skills
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UX thinking
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Conversion strategy
to create intent-driven content that performs, not just on search engines, but for your business!​
​My content services help you:
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Build trust with potential customers
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Support every stage of the buyer’s journey
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Get found on search engines and keep readers engaged
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Make your brand sound like… you
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Align content across your blog, web pages, and funnel
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Content isn’t just a marketing add-on. It’s the engine behind your digital growth. I help you make sure it’s firing on all cylinders.
My Content Specialist Services
I don’t just write or edit — I deliver a full content marketing support system, from strategy to execution to optimization.
I assess content for gaps, performance, structure, SEO, and messaging. Then, I optimize it, saving time and boosting ROI.
I transform AI content into something readable, relevant, branded, and polished for people.
​A full roadmap to guide what to write, why, when, and how — tailored to your audience, SEO goals, and conversion funnel.
Editing & Proofreading
I refine grammar, clarity, SEO structure, and tone, so every piece hits its mark.
​Original, high-quality content that performs on all fronts. Written with purpose. Designed to rank and convert.
Content Management
​I oversee your full content lifecycle — from idea to publishing. For businesses who need it all.
See What Good Content Can Do For You!
+1200% Organic Traffic
Garden Suites Toronto
+21.3K Ranking Keywords
Animallama
+253% Organic Traffic
Bubba Group Marketing
+4.2K Ranking Keywords
Glamnetic
What You Get When You Work With Me
Optimized Beyond SEO
I align your content with Google’s EEAT guidelines to help your site win long-term, not just on search engines.
Copywriting, SEO, UX Expertise
​With experience in all three, I create content that ranks, resonates, and sells. It’s not just optimized, it’s effective.
Built For Getting Results
Every piece I touch is optimized for SEO and designed to move your audience toward action
Strategy-First Execution
Everything is guided by data, keyword research, audience behavior, and your unique business goals.
TESTIMONIALS
“Highly-skilled and effective. Emily has not only helped improve my SEO, but she’s also helped my newsletters get more subscribers.”
— Foodaism
"I've had the pleasure of working with Emily since 2021, and she has never failed to impress. Her posts are consistently excellent, with no need for tweaks or edits, which is a total breath of fresh air. She always meets deadlines with ease, making her an incredibly reliable asset to any project. I wholeheartedly recommend her services to anyone in need of a reliable, high-quality writer."
— Animallama“
"Emily worked with me for a couple years and was phenomenal at writing blogs! Highly recommended!"
— Bubba Group
Ready to Make Your Content Work For You?​
Let’s turn your blog, website, and content strategy into the marketing engine your business deserves. Request a free estimate or book a call to talk about how we can get your content aligned, optimized, and working harder.
Content FAQs
How does content affect SEO?
​SEO is powered by content. Google uses your content to determine relevance, authority, and user value. The more optimized and helpful your content is, the better your site will rank and convert.
Does my website need a blog?
Yes — if you want to grow long-term organic traffic. A blog supports content SEO, builds topical authority, and gives you more chances to rank, share, and connect with your audience.
What does content marketing include?
Content marketing includes everything from website and blog content to emails, lead magnets, and strategic writing that moves users through your funnel. I specialize in organic SEO and content — not social media or paid ads.
What’s the difference between a content specialist and a content writer?
A writer focuses on writing. A content specialist builds strategies, plans editorial calendars, optimizes for SEO and UX, and ensures your content supports business goals. It’s a strategic role — not just a writing one.
What are the 3 Cs of content marketing?
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Creation – Writing and producing high-quality content
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Curation – Publishing and promoting content to the right audience
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Conversation – Encouraging engagement, trust, and action