8 Easy Ways To Market Your Local Business For FREE

Online marketing has changed the way that local businesses like yours operate—and it’s definitely for the better. You no longer need to rely solely on foot traffic or expensive print ads to attract customers. These days, digital marketing gives you the power to reach new customers right from your phone or laptop.

But let’s be honest: online advertising can be expensive.

Recent studies show that the average small business marketing budget can reach up to $30,000 per year. That’s a huge investment—especially if you’re just starting out or running your business on a tight budget.

So, what if you don’t have thousands to throw into paid Facebook or Google ads?

Good news: You can still market your business online effectively without spending a dime on advertising.

In this article, I’ll walk you through how to market your business FOR FREE. These 8 easy strategies cost nothing to start and can deliver real results when used consistently.

How To Market Your Business For FREE: 8 Easy Strategies That Cost NOTHING

1. Set Up a Google Business Profile

(Formerly known as “Google My Business”)

If you're a local business owner and you haven’t claimed your Google Business Profile, you’re missing out on one of the easiest ways to boost your online visibility—without spending a cent.

Your profile appears in Google Maps and search results when people nearby search for the products or services you offer. It includes everything from your hours and phone number to reviews, photos, and directions.

Bonus tip: Keep your profile updated with posts, FAQs, and recent photos. Google rewards activity and relevance.

👉 Haven’t made one yet? You can set up your profile here.

2. Build a Website That Works for You

Once considered a digital brochure, your website is now a 24/7 salesperson for your business. Whether you're a florist, fitness coach, or farm-to-table vendor, your website should:

• Clearly explain what you do and who you serve

• Include easy-to-find contact info

• Feature strong calls-to-action like "Book Now" or "Get a Quote"

• Offer helpful content (even short blog posts or FAQs)

Modern website builders like Squarespace, Wix, or WordPress make this easier than ever, even if you’re not tech-savvy.

Think of your website as a home base for your online marketing.

3.  Optimize Your Website for SEO

If you want people to find your business through Google—without paying for ads—SEO (Search Engine Optimization) is essential.

SEO helps your website show up when potential customers search for services you offer. It sounds technical, but you can start with a few simple steps:

• Use local keywords like “bakery in [Your Town]” in your page titles, headings, and content

• Add your city or service area throughout your site

• Make your site mobile-friendly so it looks great on phones

• Write clear page titles and descriptions for each page

• Link between your pages to guide visitors (and Google)

Small tweaks can lead to better rankings, more traffic, and more local customers—without spending a dollar on ads.

4. Use Social Media Strategically

You probably already use Facebook or Instagram personally—but now it’s time to use those platforms with purpose. Social media allows you to build brand awareness, share your story, and stay top-of-mind with potential customers.

Not sure what to post? Here are some ideas:

• Before-and-after transformations

• Customer testimonials or shoutouts

• Daily tips or quick advice

• Behind-the-scenes clips

• Community events you’re part of

Choose 1-2 platforms to focus on, and show up consistently. You don’t need to go viral—just be visible.

5. Post Helpful Videos

Not a fan of writing? No problem. Video marketing can be just as effective—and in many cases, even more engaging.

Short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts allow you to create fun, informative, and personal content that speaks directly to your audience.

Video topics to try:

• How-tos or tutorials

• Quick tips related to your product or service

• Meet-the-owner introductions

• FAQs answered on camera

You don’t need fancy gear—your phone is enough to get started.

6. Start Blogging

Blogging is a long-game strategy—but it’s one that pays off over time. By regularly writing blog content on your website, you can:

• Increase your visibility in search engine results

• Build authority and trust in your field

• Answer questions your customers are already asking

Here’s proof it works: One local business saw a 1200% increase in organic traffic just by blogging consistently over six months. Want to see me? Read the case study for Garden Suites Toronto. 

Start with blog post topics like:

• Common questions your customers ask

• Step-by-step guides related to your services

• Success stories or customer spotlights

• Seasonal or local community updates

You can start blogging for free on Wix or WordPress, or have a professional content writer (like me) help you build a strategy.

7. Build Backlinks to Boost Your Visibility

If you want your business to rank higher on Google without paying for ads, building backlinks should be part of your strategy.

Here are a few ways to start building backlinks for your local business:

• Get listed on local directories

• Partner with other local businesses

• Reach out to local media

• Offer to write guest posts

• Create shareable content

8. Start a Podcast

No, podcasts aren’t just for tech bros and celebrities. They’re an excellent way for local business owners to connect with customers, partners, and other businesses in their area or industry.

You don’t need fancy equipment to get started. Just a microphone, a quiet room, and a free app like Spotify for Podcasters or Anchor.

Podcast ideas for your local business:

• Share behind-the-scenes stories about running your business

• Interview happy customers or local experts

• Offer practical tips or tutorials related to your services

It’s a great way to build trust and keep your audience engaged, especially if you serve a niche market.

Ready to Market Smarter, Not Louder?

Marketing your business for free can happen. With the right strategy and a little consistency, you can grow your visibility, authority, and customer base without spending a dime on ads.

Need help building a content plan or writing blog posts that attract real customers?

That’s where I come in.

I help local businesses get found online with smart, strategic content that speaks to the heart of your community. Whether you're just starting out or need to refresh your online presence, I offer custom blog writing, website content, and content strategy tailored to your business goals.

Let’s collaborate—so you can grow your business with less stress and more success. Contact me today to learn how content marketing can work for you.