Project Overview
Expert Diesel Parts, a diesel parts e-commerce store, hired me to increase organic traffic from Google, rank for high-intent search terms (engine/platform + part type + part numbers), and turn more of that traffic into purchases.
Before we worked together, the site had solid inventory but very little content that helped it rank or convert. Many collection pages were thin, product pages relied heavily on manufacturer descriptions, and most traffic was coming from paid campaigns or repeat/direct visitors.
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The store needed a content-focused SEO audit, followed by a clear strategy and with an easy-to-follow roadmap for implementation. The goal was to build topical authority around core product lines (e.g., fuel system, turbo, sensors) and make key category and product pages more useful for diesel buyers.
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By following my roadmap, the site gained 541% more qualified traffic, which has sustained to date.
Project Results
Before:
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Monthly Traffic: 253
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Average Rank Position: 52
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Domain Authority Score: 12
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Bounce Rate: 74%
After:
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Monthly Traffic: 1607
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Average Rank Position: 34
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Domain Authority Score: 15
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Bounce Rate: 58%
SEO Audit & Strategy Project Execution
1. Strategy Creation & Reporting:
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Website crawl (to identify thin/duplicate content and missed opportunities)
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Keyword research (transactional + part-number + fitment intent)
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Competitor analysis (what top-ranking diesel sites cover that this store didn’t)
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Manual content review (category templates, PDP sections, internal linking gaps)
2. Reporting & Strategy Creation
Using the audit findings, I built a step-by-step strategy and roadmap that outlined:
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Which categories to prioritize for fastest revenue impact
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Which content clusters to build (platform → system → part type → common issues)
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What to add to category and product page templates to support rankings and conversion
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A publishing plan (guides + FAQs) designed to feed traffic into “money pages”
Get Results For Your E-Commerce Store With Content SEO
If you want more customers from Google, you need content that does more than “exist” — it should target real search intent, support your category pages, and guide buyers toward the right parts.
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Book a free discovery call with me to get a good idea of where you are in the SEO-sphere and how to get to where you WANT to be!
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Not ready to book yet? Download my free SEO Checklist for Small Business Owners to optimize your website yourself!