Project Overview
Foodaism is a digital publication at the intersection of food, culture, and travel, created by food critic and writer Rob Eshman. While the content was rich with narrative and culinary insight, the site’s performance on search engines didn’t reflect the quality of the work.
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Rob partnered with EB Content Creation to breathe new life into the website through strategic content optimization. The goal: to improve user experience, boost keyword rankings, and increase organic traffic.
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Through a combination of technical cleanup, SEO best practices, and on-page optimization, Foodaism experienced measurable growth across key SEO metrics.
Project Results
Before:
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219 Views Per Month
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462 Ranking Keywords
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7 in Top 3​
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42 in Top 10
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60 SERP Features
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After (2 Months):
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446 Visitors/Month
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939 Ranking Keywords
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12 in Top 13​
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101 in Top 10
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213 SERP Positions
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Project Execution
Technical SEO & On-Page Optimization
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Updated and configured Yoast SEO settings across all articles and pages
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Targeted high-intent, relevant keywords with optimized metadata, headlines, and internal structure
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Improved article readability and flow for both desktop and mobile users
Content Repurposing
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Revised every blog post for scannability, structure, and clarity
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Implemented proper recipe embeds and schema markup for rich search snippets
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Audited and updated all internal and external links to enhance authority and fix broken paths
Final Thoughts
Foodaism is proof that strategic optimization can transform a content-rich website into an SEO powerhouse. By refining structure, enhancing readability, and aligning each article with best practices in UX and SEO, we helped Rob position Foodaism for long-term search visibility and reader engagement.
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Ready to optimize your content for search engines and readers?
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Let’s make your words work harder.