Project Overview
Foodaism is a digital publication at the intersection of food, culture, and travel, created by food critic and writer Rob Eshman. While the content was rich with narrative and culinary insight, the site’s performance on search engines didn’t reflect the quality of the work.
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I collaborated with Rob to breathe new life into the website through strategic content optimization. The goal: to improve user experience, boost keyword rankings, and increase organic traffic.
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Through a combination of technical cleanup, and on-page optimization, and proper content structuring, Foodaism experienced measurable growth across key metrics like organic traffic, domain authority, and subscriptions. I also added clear, conversion-focused conclusions that led readers to subscribe to the newsletter.
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In just one month, I doubled organic traffic and rank positions, and that success expanded, gaining AI visibility and zero-click search visibility by 20%. By the 9-month mark, Foodaism had gained 1810.51% more traffic and had grown newsletter subscriptions by 200%.
Project Results
Then:
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397 Views Per Month
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462 Ranking Keywords
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7 in Top 3​
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42 in Top 10
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DA Score: 10
After 3 Months:
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1415 Visitors/Month
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939 Ranking Keywords
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12 in Top 1-3​
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101 in Top 10
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DA Score: 12
After 9 Months:
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8540 Visitors/Month
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2879 Ranking Keywords
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54 in Top 1-3​
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436 in Top 4-10
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DA Score: 15
Project Execution
Technical SEO & On-Page Optimization
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Updated and configured Yoast SEO settings across all articles and pages
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Targeted high-intent, relevant keywords with optimized metadata, headlines, and internal structure
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Improved article readability and flow for both desktop and mobile users
Content Repurposing
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Revised every blog post for scannability, structure, and clarity
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Implemented proper recipe embeds and schema markup for rich search snippets
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Audited and updated all internal and external links to enhance authority and fix broken paths
Final Thoughts
Foodaism is proof that strategic optimization can transform a content-rich website into an SEO powerhouse. By refining structure, enhancing readability, and aligning each article with best practices in UX and SEO, we helped Rob position Foodaism for long-term search visibility and reader engagement.
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Ready to optimize your content for search engines and readers?​
Let’s make your words work harder.