Did you know there are different types of SEO?
I know! Just when you think you’ve got it down, everything changes!
But, really, there are different types of SEO, and yes, it matters which one you focus on. For instance, some matter more than others, even though they all count when it comes to ranking.
Different types of SEO also help to achieve various business goals. So, if you’re not focusing on the right kind of search optimization, you won’t come up with the right searches.
Keep reading to learn more about the different types of SEO to make sure you’re putting your focus in the right place.
How Many Types Of SEO Are There?
According to Ahrefs, there are up to 67 types of SEO. But for most businesses and websites, there are really only 4 SEO categories you need to focus on
On-Page SEO
On-page optimization is all about your page’s content, including keywords, metadata, and site content. This includes analyzing and reworking content to hit all the right factors to rank well.
On-Page SEO Methods:
Adding relevant keywords to your titles, headings, and content.
Optimizing image, meta tags
Internal linking
Organizing site structure
Off-Page SEO
Off-page SEO is a list of tactics that happen outside of your website. While it counts for rankings, it’s less important than your content. In fact, if your on-page SEO and content are good enough, your off-page SEO goals will be much easier to achieve.
Off-Page SEO Methods:
Using social media to promote your site
Brand building
Technical SEO
Technical SEO focuses on the technical elements of SEO, like crawlability and indexing optimization, as well as user experience aspects like site speed, structure, and mobile friendliness.
Technical SEO Methods:
Structured data markups, XML sitemaps, robots.txt files
Canonical tags
Improving site speed
Optimization for mobile devices
Local SEO
Local SEO is a blend of all the other types of SEO, but it’s centred around local searches and queries. This is best for small businesses that only serve a particular service area, like a county,
city, or town.
Local SEO Methods:
Localized keyword research
Google’s Local Pack (My Business, Maps)
On and off-page optimization
Citation Building (NAPS, Reviews)
Other Categories
Sometimes, other areas of SEO need to be covered. Here are some of the other types of SEO for more specialized businesses that need these search engine marketing approaches.
International SEO: using SEO tactics in different languages and for different geographical data to get your webpage in front of international audiences.
Image SEO: optimizing your website and social images to come up for relevant image searches.
Video SEO: editing your videos to be optimized for the video ad display and YouTube.
Podcast SEO: creating optimized metadata, show notes, and podcast scripts to rank well for podcast platform algorithms.
Mobile SEO: focuses on SEO for mobile devices.
Social Media SEO: centres around leveraging social media search engines like Pinterest and Meta on Instagram and Facebook.
Why Does Differentiating The Types Of SEO Matter?
Each type of SEO covers entirely different categories of search engine optimization ranking factors and involves completely different things.
What Are White, Black And Gray-Hat SEO?
White-Hat SEO
White hat SEO focuses on quality over quantity, using ethical SEO practices to help your rankings.
Black-Hat SEO
Black hat SEO uses keywords and other measures to trick search engines. Ultimately, this isn’t helpful to your site.
Gray-Hat SEO
Gray-hat SEO is a mix of both. These tactics aren’t ethical enough to be white hat, but they’re not as sneaky as black hat techniques.
Expert White-Hat On-Page SEO Services
If you need ethical expert On-Page SEO services, I’m your gal! Check out my portfolio or contact me today to learn how my SEO services can make your website work towards your business goals.
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