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Content Optimization Services For Any Marketing Goal 

Is your content optimized to make your website contribute to your business? Or is it just flying under the radar?

 

Content is everything when it comes to your marketing marketing. Whether your goal is to sell something, get higher search engine rankings, or engage with your website’s visitors, you can’t do it without content.

 

But only if it’s good content. That’s why you need to consider content optimization services. 

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Not All Content Is Created Equal

There are thousands of web pages offering or talking about the same thing you are. But not all content is created equal. You can have great content, but if it’s not optimized for a specific goal, it’s really just a shot in the dark. 

 

Just like everything else, a website’s content should be carefully planned out to meet your marketing goals and have an impact on your business. But if that’s not enough, here are some other reasons you need content optimization services.​

  • Better Search Engine Positioning 

Typically, search engine optimization (SEO) is the main focus of content optimization because, let’s face it, all of the other focuses are useless, if you can’t get people to your site. And for that, your content needs to be optimized to rank high on search engines. Even for local SEO, you need localized content that fits your local keywords. â€‹

  • More Conversions 

Another big focus of your content should be Conversion Rate Optimization (CRO). Conversions are actions your website visitors take that benefit your business in some way and can include click-through rates, lead generation, subscriptions, contact forms filled, and sales. Content that’s optimized for better conversion rates means carefully crafting pieces of content to fit your audience’s journeys, all leading them to take action that benefits your business. â€‹

  • Improved Readability And User Experience (UX)

Whatever niche you’re in, your target audience wants content that reads like you’re talking to them in person. Unfortunately, a lot of content out there is way too focused on SEO and CRO, or it’s just plain boring. ​That doesn’t mean all of your content should read like you speak to your friends. You can still have professional content. But it should always read well, be organized, and leave readers satisfied–not send them back to the search engines. 

  • ​To Build Brand Authority

One problem with having more than one person creating content is that it tends to sound different, and sometimes, it doesn’t even fit your brand’s persona. Your content should bring your brand’s persona to life. It’s the faceless voice and character that your readers can identify with, which goes a long way in building a sustainable business.  

  • ​For Better Topical Authority & Relevance 

Topical relevance establishes trust between you and the people reading your content by covering something extensively. This also establishes you as an authority on that topic. And this isn’t just good for answering everyone’s questions, either. Comprehensive content like this is great for SEO.

My Content Optimization Services

Content SEO Optimization

Fine-tuning your content to rank for the right keywords and SERP features.

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UX Content Optimization

Giving your readers what they want; a good experience on your sit and reading your content.

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Local SEO Content Optimization

Targeting local audiences by using localized keywords and references in content.

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Branded Content Optimization

Bringing your brand’s persona to life with content that fits the tone of voice and personality.

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 Ensuring topical relevancy and coverage for semantically relevant keywords and variations.

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Conversion Content Optimization

Using my copywriting expertise to increase conversions on your website or blog.

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E.E.A.T. Content Optimization

Establishing experience, expertise, authority, and trustworthiness in your content.

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AI-Written Content Optimization

Rewriting and humanizing AI written content to fit your targdet audience--humans!

A Few Brands & Businesses I've Worked With

What You Get When You Work With Me

So, now we get to the nitty-gritty. Why should you work with me, instead of another freelancer or SEO agency?​

Let’s talk about what you get when you work with me.

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Dedicated SEO Specialist 

As a freelancer, I know firsthand that most agencies outsource their work to other freelancers or several different team members, sacrificing consistency and quality. Not me. I do it all SOLO.

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High-Performance History

As a top-rated content specialist, I’ve helped tons of businesses reach their markting goals, resulting in more traffic, leads, and more!

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More Than SEO

My extensive skillset allows me to craft content that's not only optimized for SEO, but also offers value to your visitors, and drives conversion! Name a better trio for your business. I’ll wait!

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It’s All About The Results

The content I write focuses on the metrics that MATThe content I write focuses on the metrics that MATTER to your SEO goals and your bottom line. 

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Content With Character

​I like to put some personality into my writing. Something AI can't do. This creates a more meaningful connections, driving more sales and forging brand loyalty.

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Naturally Fits Your Brand 

​I write content that reads like your brand’s persona is actually saying it. It’s totally fitted to your brand and industry, so it hits home with readers.

Get Content That Makes An Impact With A Content Optimization Specialist

With my help, you can create content that impacts your readers and your business. Contact me today to learn more about how my content optimization services can make your content really count!

  • How long does SEO take?
    It can take up to a year for newer websites to start seeing high rankings on Google. This is dependent on a list of factors, like website age, the efforts you’re using, and the competition level for the keywords you’re losing. For older websites, it depends on a specific keyword’s ranking difficulty. A keyword with a high ranking difficulty will take months to rank, even with flawless optimization. A keyword with a lower ranking difficulty will be much easier to rank for, and usually in a shorter amount of time. For other pages, it can take a couple of weeks.
  • What is technical SEO?
    Technical SEO is one of the 4 areas of SEO. It covers the technical elements of your website, like loading speed, internal linking structure, HTML code ratio, and other factors that relate to the back end of a website. This affects how your site is crawled and indexed by Google.
  • Does SEO still work?
    Working on SEO is more important now than it’s ever been. In fact, SEO is one of the most valuable tools in your marketing strategy.
  • What are the Google ranking factors?
    There are over 200 SEO ranking factors that contribute to how high your website will rank on a SERP. But the most important factors are a web page’s: Content Keyword use Backlink profile Topical relevancy Domain authority Website structure Mobile-friendliness Web page loading speed User experience Website security
  • What are the types of SEO?
    There are 4 types of SEO: Technical SEO: site speed, data markup, sitemaps, etc. On-Page SEO (AKA Content SEO): the content on each webpage Off-Page SEO: backlinks, social media, etc. Local SEO: business directories, local keywords, geotagging, etc. All of these are pieces of the big Google puzzle, and they cover Google’s 200 ranking factors that determine the ranks of each web page for a specific query. But of those factors, the three most important are content, links, and user experience, also called UX. The bulk of that trifecta is covered through On-Page and Content SEO. Local SEO is also important, especially for brick-and-mortar businesses or businesses with multiple service areas. This is what your audience sees, and how search engines find and list your site in the first place.
  • What is "black-hat" SEO vs "white-hat" SEO
    In plain terms, it’s cheating and manipulating to rank higher. And it will NEVER pay off. The search engine will catch on, and it will result in your website being penalized and a serious decrease in rankings and traffic. It will also undo any white hat (ethical) SEO practices and will take a long time to undo. Some black hat practices include: Keyword stuffing Buying backlinks Cloaking your URLs Disguising keywords in code or invisible text White-hat SEO refers to all of the organic techniques that fall under the rules and regulations that Google has set on SEO. In plain terms, it's doing things the right way, instead of cheating and manipulating the Google algorithm. If you hire an SEO freelancer, you should always make sure that they use white hat practices ONLY!
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